 |
|
$1,000 to the Hunter who helps me land the right job in Dallas ($100,000 a yr. +) asap -preferably January 1 to 30, 2011.
I help businesses effectively develop and manage customer relationships for profit.
How? By focusing marketing stakeholders on long term value and profitability.
Using data and analysis, I identify the most actionable opportunities to develop and implement measurable strategies and programs that generate incremental revenue and maximize the profit opportunity -- over the life of the customer.
Within the life cycle of the customer, the brand has the opportunity to “engage” the consumer in a relevant relationship based on where they are (phase) in their relationship to the brand and their current experience.
Insight and integrating the right data points is the “key” to maintaining the relevance of the relationship and evolving with the needs and requirements of the customer, and as the brand changes.
It takes a “test and learn, re-test” approach to determine what mix of variables are going to move the needle across business drivers and the right mix of channels that deliver the greatest impact.
Some call it Retention Marketing, others Lifecycle Marketing, Engagement, Contact Strategy. Regardless of the label you put on it, it’s about managing customer relationships -- not accounts, contracts -- for long term profit, realizing that not all customers are created equal and that driving higher value requires mining and managing these relationships effectively, applying the right tools and technology to enhance capabilities -- targeting, messaging, product / offer, channel appropriateness -- across the touch points in which they interact with and respond to the brand.
|
| back>>> |
contact job seeker>>> |
|
|
|
